01 / 13 · Steel
Anwar Ispat
Forged in Motion
- Launched
- 2023Launched
- Pages
- 27Pages
- Largest paint
- 1.4 sLargest paint
- Page weight
- 402 kBPage weight
- Lighthouse
- 93Lighthouse
The problem
Steel is bought on a specification sheet and sold on trust, and the two audiences want opposite things from a website. An engineer wants grades and tolerances in the first thirty seconds. A developer choosing a supplier for a tower wants to believe the mill can deliver for three years.
What we built
One scrolling film that opens in the furnace and ends in a finished structure, with the product data waiting underneath it rather than after it. The 3D opening is rendered in the browser, not a video, so it holds up on a phone on site.
What changed
The grade tables and the story now live on the same page, so a buyer never has to choose which site to send to a colleague.
Open anowar-ispat-demo.vercel.app ↗
Draft case study · the studio replaces this with its own account