02 / 13 · Lubricants
Caltex Bangladesh
Engineered for Excellence
- Launched
- 2024Launched
- Pages
- 140Pages
- Largest paint
- 1.1 sLargest paint
- Page weight
- 198 kBPage weight
- Lighthouse
- 99Lighthouse
The problem
Nobody browses lubricants. They arrive from a search box having typed a viscosity and an engine, and if the grade they want is trapped inside a PDF the sale goes to whoever put it on a page.
What we built
A catalogue generated from the client's own product sheet, so a revision is a file rather than a ticket. Every grade is a page with its own specification table and its own structured data, and the campaign banners run on a schedule the marketing team controls.
What changed
Product pages that did not exist before now answer the search the buyer actually types.
Draft case study · the studio replaces this with its own account